OGILVY & MATHER
Design with Fridge Creative. Ogilvy, one of the leading advertising agencies in the world, wanted to create Brainz, an internal company network for staff across the international Ogilvy Group.
The logo reflects the notion that all employees of the Ogilvy Group can post problems on a web platform and quickly generate ideas and solutions through lots of ideas coming together.
The logo changes form to show the organic thought processes.